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  • 6 Text Messaging Best Practices for Building Trust with Your Audience

    6 Text Messaging Best Practices for Building Trust with Your Audience

    Reports reveal a person sends or receives an average of 41 texts per day. How does a brand stand out? By following six best practices to become a trusted name in a consumer's phone.

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  • 5 Things to Expect From Retailers in 2022

    5 Things to Expect From Retailers in 2022

    What are retailers doing to draw customers inside their physical stores? Let's take a look at a few of the strategies we might see from retailers in 2022.

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  • Vibes’ Clients Generated an Average of $755K in Mobile Attributed Revenue During Thanksgiving Holiday Week

    Vibes’ Clients Generated an Average of $755K in Mobile Attributed Revenue During Thanksgiving Holiday Week

    Vibes delivered more than 1.2 billion SMS messages during the holiday period, an increase of 33% over 2020. Text messaging volumes were up 26% for the shopping period from Thanksgiving to Cyber Monday

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  • Navigating a Frictionless Experience in the Cookieless World

    Navigating a Frictionless Experience in the Cookieless World

    The pandemic has forced consumers to interact with brands through digital channels at significantly higher rates compared to previous years.

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  • Why You Should Use Mobile Surveys to Drive Customer Engagement and Product Feedback

    Why You Should Use Mobile Surveys to Drive Customer Engagement and Product Feedback

    If you’re only using SMS for promotions, you’re missing out on valuable engagement with consumers. Here’s why you should use SMS for mobile surveys to drive customer engagement and product feedback.

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  • How Restaurants Can Build Loyalty with Mobile Messaging

    How Restaurants Can Build Loyalty with Mobile Messaging

    As consumer adoption continues to grow, restaurants can look to three key mobile marketing strategies to increase visits and drive loyalty and engagement across mobile.

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  • 3 Trends in Loyalty Marketers Need to Know

    3 Trends in Loyalty Marketers Need to Know

    With mobile adoption rapidly growing, here are the three trends in loyalty marketers need to pay attention to.

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  • What Marketers Need to Know From Apple's WWDC

    What Marketers Need to Know From Apple's WWDC

    Apple’s WWDC revealed several updates, many highlighting where mobile marketing is migrating as an industry. Read the highlights and strategy recommendations marketers need to know.

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  • The Post-Pandemic State of Mobile, Part 3: 4 Ways Retailers Can Establish an Effective Mobile Engagement Strategy

    The Post-Pandemic State of Mobile, Part 3: 4 Ways Retailers Can Establish an Effective Mobile Engagement Strategy

    Brands saw a 20 percent increase in mobile engagement clickthrough rates (CTR) in 2020 compared to 2019. These higher CTRs indicate consumers prefer mobile messaging as a main form of communication.

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  • The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    Prior to the pandemic, BOPIS and BOPAC were growing. However, the pandemic forced brick and mortar retailers to significantly increase investment in digital to physical shopping.

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  • The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC

    Prior to the pandemic, BOPIS and BOPAC were growing. However, the pandemic forced brick and mortar retailers to significantly increase investment in digital to physical shopping.

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  • Four things COVID19 taught us about consumer loyalty programs

    Four things COVID19 taught us about consumer loyalty programs

    If consumer behavior in 2020 taught us one thing, it’s that you need to meet shoppers where they are (mobile), with a flow of information that’s relevant and timely (personalized).

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  • The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges

    The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges

    There’s no denying that 2020 fundamentally changed how consumers interact with brands. Now in 2021, mobile is a key strategy for driving high return on investment and consumer engagement for brands.

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  • Vibes Data Reveals More Mobile Consumers Are Interacting With the Brands They Love

    Vibes Data Reveals More Mobile Consumers Are Interacting With the Brands They Love

    After a year of living through a pandemic, mobile consumers are more ready than ever to interact with the brands they love. Vibes data shows a significant increase in active subscribers.

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  • 3 Reasons Curbside is Here to Stay

    3 Reasons Curbside is Here to Stay

    Curbside pickup has dramatically shifted the way we live our daily lives. Learn how brands can leverage in store and curbside pickup to offer consumers convenience and instant gratification.

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  • The Importance of Building Trust Post-Purchase

    The Importance of Building Trust Post-Purchase

    Building trust with consumers is important since nearly half of consumers prioritize brands they’ve purchased from before. Learn how to leverage SMS to build trust post-purchase and generate loyalty.

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  • How to Find Marketing Harmony with Mobile

    How to Find Marketing Harmony with Mobile

    With a variety of mobile channels, from SMS, MMS, Wallet, Push, and App Inbox, it's easy to feel overwhelmed. Learn to simplify with multi-channel orchestration for optimal consumer engagement.

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  • The 5 Rules to Dating and SMS

    The 5 Rules to Dating and SMS

    Are SMS marketing and dating similar? In some ways, yes! Explore the five rules that apply to a successful date and SMS program.

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  • 3 Ways to Optimize Mobile for Valentine's Day

    3 Ways to Optimize Mobile for Valentine's Day

    Holiday shopping trends inform Valentine’s Day spending patterns. Leverage these lessons and learn how to optimize mobile for Valentine's Day.

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  • 8 Brands That Missed An Opportunity to Score With Mobile During the Big Game

    8 Brands That Missed An Opportunity to Score With Mobile During the Big Game

    Learn how brands that advertised during the Big Game missed opportunities to leverage multi-million dollar investments and strategies to win next year.

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