Stop Buying Loyalty and Start Earning it
Contrary to marketing belief, brands offering loyalty programs that promise give-and-get rewards do not drive purchase behavior, but rather emotions do. But how exactly can marketers appeal to their people’s emotions while building long-term customer loyalty? In our latest webinar, our guest speaker, Principal Analyst, Emily Collins, and Vibes CTO, Brian Garofola, sit down for a thought-provoking discussion about the benefits of incorporating mobile strategies into your loyalty program. With the right marketing tools and proper loyalty insights, designing a unique loyalty experience that demonstrates the best of your brand is more feasible than you think.