With so many channels available to communicate with consumers—it remains a challenge to send the right message, on the right channel, at the right time. Leveraging customer data and analytics is key to orchestrating, prioritizing, and excluding marketing communication to avoid overlaps across channels.
Watch this webinar, by Optimove and Vibes, to learn how you can decipher your CRM data to send personalized and segmented mobile messages that truly engage and, most importantly, convert.
Other topics they’ll cover during the discussion:
- Why today’s brands are failing with their mobile personalization strategies.
- The types of messages that better engage and convert your best customers.
- How to identify crucial opportunities in your data for more relevant messaging.
- How to effectively measure your marketing efforts and optimize future campaigns
Agathe Westad — Director of New Business | OptimoveLinkedIn
Danny Alverez — Associate Director, Customer Analytics | VibesLinkedIn
Brianna Beckman — Marketing Programs Specialist | VibesLinkedIn