It’s 2019–being a “mobile-first” brand isn’t enough. Today’s digital marketers are challenged to think more critically about mobile and how to truly differentiate themselves from competitors to create a seamless connection between the physical and digital world.
But just as the mobile landscape is transforming so is the role of the CMO. Mobile has become an important framework for CMOs to benchmark themselves against other brands, all while challenging them to continue to master new digital trends.
In this webinar, Thomas Husson, VP and Principal Analyst at Forrester and Heather Zynzcak, CMO at Pluralsight, will be joined by Vibes’ CMO, Sophie Vu, for a fireside chat about what keeps CMOs up at night and critical digital trends they foresee driving marketing efforts in 2019. Other topics they’ll cover during the discussion:
- Why being mobile-first is no longer enough in 2019
- The ways customer engagement, digital experiences, and personalization are changing how marketers market to consumers
- Why mobile is a critical player in bridging the gap between the physical and digital world
- Which technology trends are predicted to shape the future of marketing
Thomas Husson — Vice President and Principal Analyst | Forrester Research
Thomas Husson focuses on disruptive technology innovations within marketing and their impact on strategies. Some of his research coverage includes conversational interfaces, mobile wallets and mobile marketing. Thomas has also spoken at numerous events around the world, and he is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters.LinkedIn
Heather Zynzcak — CMO | Pluralsight
Heather Zynczak is a data-driven, growth marketer with more than 20 years of experience in technology. As CMO of Pluralsight, Heather is focused on leading a data-centric marketing organization that delivers real qualitative results. She is a well-known thought leader whose writing has appeared in Fast Company, Forbes, Fortune, Inc. and other high profile publications.LinkedIn
Sophie Vu — CMO | Vibes
Sophie Vu is the Chief Marketing Officer at Vibes. With more than 20 years experience growing and leading innovative tech companies, Sophie has a strong pulse on the current and emerging market landscape.LinkedIn