As a digital marketer you are constantly trying to develop new mobile engagement strategies that truly deliver value to customers. After all, consumers spend money with brands who understand how to connect with them in a meaningful way.
With its 650 convenience stores, Kwik Trip has discovered that to be competitive in the marketplace they have to cut through the noise with innovative custom mobile experiences that drive excitement and engagement. Which are the mobile programs that have been most successful and has the investment paid off for the brand?
In this webinar, you'll get to hear David Jackson, Digital Marketing And Loyalty Manager, and Vibes’ Co-Founder and Chief Innovation Officer, Alex Campbell, discuss Kwik Trip’s secret sauce to mobile engagement success, including:
The multichannel approach to Kwik Trip’s mobile journey
3 groundbreaking mobile strategies that have increased customer engagement and sales
Key learnings that have changed the company’s outlook on mobile strategy and execution
David Jackson — Digital Marketing and Loyalty | Kwik Trip
Leader who has overseen social media, loyalty, mobile, and email marketing activities for over 6 years at Kwik Trip Inc. in La Crosse, WI. Most recently, David spearheaded the development and launch of Kwik Trip’s rewards program which engages over 1.5 million members across a variety of mobile and digital technologies. Prior to his work at Kwik Trip, David studied Business and Marketing at the University of Wisconsin Eau Claire.LinkedIn
Alex Campbell — Co-Founder & CIO | Vibes
He has long been recognized as one of mobile marketing’s original pioneers, working tirelessly to educate marketers on the value of mobile as a viable discipline. A true entrepreneur at heart, Alex oversees Vibes’ innovation strategy – always looking for the next great mobile technology brands can leverage to drive deeper customer engagement and untapped revenue opportunities. Alex has received numerous accolades, including Red Herring’s Top 25 Tech Rebels, Crain’s Chicago Business “40 Under 40” and induction into the Chicago Area Entrepreneurship Hall of Fame in 2009.LinkedIn