Why You're Not Seeing ROI Out of Your SMS Marketing (And How to Fix It)

June 20, 2019

Subscriber acquisition. Opt-outs. Conversions. These three can challenge even the strongest of mobile marketing strategies. Because in order to see a return on your investment, you need to acquire quality subscribers, reduce opt-outs and increase conversions. This is where SMS and MMS can add tremendous value to keep your best customers engaged.

So, how should you begin to optimize your mobile marketing strategy?

Watch this webinar, featuring mobile marketing experts from Vibes and Quikly, to get specific, actionable lessons on how to:

  • Acquire more quality SMS subscribers, whether it be through email, online or in-store
  • Minimize opt-outs by creating engaging and easy-to-understand mobile calls to action
  • Strengthen conversions from subscriber to customer by adding elements like gamification to your text messaging strategy

We’ll look at it all through the lens of how your team can start realizing more ROI out of SMS. And there will be time to answer your top questions on the topic.

Alison Vandenkieboom — Director of Client Success | Quikly

 

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Lisa Szkatulski — Associate Director, Strategy | Vibes

Lisa Szkatulski is passionate about consumer insight, culture and subcultures, and exploring what we do with technology in our everyday choices. She has fifteen years of experience in marketing, and also serves on the board of EPIC, a nonprofit that empowers creative people to make social change happen in Chicago.

LinkedIn

Kirsty Sharrow — Vice President of Marketing | Quikly

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