2018 Mobile Consumer Trends

People are defaulting to mobile more than ever before to engage with brands—from shopping via mobile wallet to receiving personalized messages to activating support via chatbots.

During this webinar, our guest speaker, Forrester VP and Principal Analyst, Thomas Husson, and Vibes VP of Product Marketing, Dave Panek, engage in a thought-provoking discussion about the most compelling trends in mobile usage.

As an expert in disruptive technology innovations within marketing and their impact on strategies, Thomas shares Forrester’s perspective on how digital and growth marketers can better engage with consumers by investing in personalized incentives, loyalty and new messaging apps. Dave also presents findings from Vibes’ 2018 Mobile Consumer Report.

Thomas Husson — Vice President & Principal Analyst | Forrester Research

Thomas Husson focuses on disruptive technology innovations within marketing and their impact on strategies. Some of his research coverage includes conversational interfaces, such as messaging apps, bots, and intelligent agents, as well as mobile wallets and mobile marketing. Thomas has also spoken at numerous events around the world, and he is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

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Dave Panek — VP Product Marketing | Vibes

A marketing executive with 25+ years martech experience in building high-performing, progressive marketing organizations that can scale. Leads the go-to-market planning at Vibes aimed at driving focused, story-based content initiatives that uniquely engage mobile customers and prospects across the journey.

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