People are defaulting to mobile more than ever before to engage with brands—from shopping via mobile wallet to receiving personalized messages to activating support via chatbots.
During this webinar, our guest speaker, Forrester VP and Principal Analyst, Thomas Husson, and Vibes VP of Product Marketing, Dave Panek, engage in a thought-provoking discussion about the most compelling trends in mobile usage.
As an expert in disruptive technology innovations within marketing and their impact on strategies, Thomas shares Forrester’s perspective on how digital and growth marketers can better engage with consumers by investing in personalized incentives, loyalty and new messaging apps. Dave also presents findings from Vibes’ 2018 Mobile Consumer Report.
Thomas Husson — Vice President & Principal Analyst | Forrester Research
Dave Panek — VP Product Marketing | Vibes