As a brand marketer you know that loyalty programs are a must to create customer-first experiences aimed at increasing customer lifetime value and revenue. But what are the steps required to begin mobilizing your loyalty programs, and how can you align the in-store and digital experience to provide your customers with the best possible brand experience?
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As a marketer, you know how to use email for your marketing, and possibly digital channels such as mobile. But how do you leverage email and mobile marketing to make these channels work jointly to dri
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