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Hibbett Sports: Leading the Way with Mobile Engagement in a Competitive Landscape

August 27, 2019

As a digital marketer you are constantly trying to develop new mobile engagement strategies that truly deliver value to customers. After all, consumers spend money with brands who understand how to connect with them in a meaningful way.

Hibbett Sports has been leading the way through a competitive retail landscape by offering customers innovative and useful mobile experiences. What made the brand start its mobile journey and what have their results been like?

Watch this webinar to hear Hibbett’s VP of Marketing, Sarah Sharp, and Senior Marketing Manager, Caitlin Lindner and Vibes’ Customer Success Associate Director, Allie Gratie discuss Hibbett’s secret formula to mobile engagement.

During this webinar you will learn:

  • The types of in-store and online mobile experiences that have helped Hibbett achieve lift in revenue and average order value
  • How Hibbett plans to continue to grow their mobile presence and data through a combination of powerful in-store, app, and ecommerce strategies

Sarah Sharp — Vice President, Marketing | Hibbett Sports

Sarah Sharp-Wangaardhas been Vice President Marketing for Hibbett Sports since 2013 and manages all aspects of the company’s Marketing efforts including; Mobile, Social Media, Direct Mail, Email, SEO, SEM, Paid Digital, Content Creation and more. In addition to Marketing Programming, she oversees Hibbett’s Customer Loyalty Program, Vendor Relationship Management, Collegiate Partnerships, In-store and Third Party Gift card Programs and Public Relations efforts. Sharp-Wangaard is responsible for Hibbett’s in-house Marketing Team of seven and more than 20 agency partners nationwide.

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Caitlin Linder — Senior Marketing Manager | Hibbett Sports

Caitlin Lindner is Senior Marketing Manager for Hibbett Sports, a leading national athleisure retailer with more than 1,000 locations across the country and a robust e-commerce site at www.Hibbett.com. Lindner joined Hibbett in 2013 after graduating Samford University with a dual degree in Marketing and Entrepreneurship. During her tenure with Hibbett, Lindner has supported key Marketing projects including; the launch of the company’s first e-commerce site, mobile app, Buy/Reserve online and pick up in-store, Hibbett Mobile Alerts and the re-launch of Hibbett Rewards. Since 2017, Lindner has held several positions with increasing responsibility including; Mobile/Social Marketing & Events Coordinator, Mobile Marketing Specialist and Marketing Manager. In her free time, Lindner enjoys spending time with family and friends, traveling and beach time, as often as possible.

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Allie Gratie — Associate Director, Customer Success | Vibes

Allie is an Associate Director in the Customer Success Outcomes department. She is responsible for overseeing Vibes client accounts, ensuring client programs are successful, reviewing results, developing next-level strategies for clients, and assisting clients in meeting their quarterly and annual goals. For the past six years, Allie has worked on several media and retail clients. Before graduating from the University of Iowa in 2013, Allie interned for Universal Pictures as their on-campus Marketing Representative. She graduated with a Bachelor’s Degree in Journalism and Mass Communications & Sports studies and began as an intern at Vibes in June of 2013.

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