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How Chipotle Turned Free Burritos into Lasting Customer Relationships

Mobile Marketer named Chipotle's Freeting campaign one of the 9 most successful campaigns of 2019. In this webinar, we'll break down how Chipotle used the Vibes Mobile Engagement Platform to turn digital engagement into in-store traffic and help launch their new delivery program.  

Join Jason Scoggins, Director of Loyalty & CRM for Chipotle, and Andrew Dwyer, Senior Customer Success Manager at Vibes, as they share how Chipotle is redefining their customer engagement strategy with secure, personalized offers distributed through mobile channels, and how this compliments their Chipotle app growth and loyalty. In addition, we'll reveal the behind-the-scenes playbook that drove the now-famous Freeting campaign; engaging hungry online basketball fans and allowing Chipotle to turn $1M of free burritos into profitable customer relationships.

During this webinar we’ll cover:

  • How Chipotle combined mobile technology, must-watch programming and an appealing offer to drive engagement and sales  
  • The types of tactics Chipotle uses to build an emotional connection with their customers  
  • Why secure, trackable mobile offers are key for restaurant success 
  • How Chipotle leveraged Vibes Mobile Engagement Platform to transform digital engagement into in-store traffic

Jason Scoggins — Director of CRM & Loyalty | Chipotle

A go-to industry leader with more than 20 years marketing and management experience focusing on CRM strategy, brand building, customer engagement, revenue-driving email campaigns, customer acquisition and retention programs, cross-channel campaigns, content and promotion strategies, analytics, budget oversight, project management, vendor relationships, contract negotiation, and team leadership.


Andrew Dwyer — Senior Customer Success Manager | Vibes

Over the last 2.5 years Andrew has pushed brands such as Ralph Lauren, Chipotle, Foot Locker, Ford & Petco to build their brand strategies to be best in class mobile innovators. Prior to Vibes Andrew worked at marketing agencies that specialized in Platform SaaS, Email Marketing & CPG Strategy. Andrew graduated from Illinois State University with a degree in Business Marketing.