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How LEGO is Redefining Customer Loyalty and Engagement

Watch this webinar, as Tom Kirk (Senior Global Loyalty Manager for LEGO’s Global VIP Program), David Rosen (Director of Solutions Architecture for CrowdTwist) and Anna Schlegel (Director, Campaign Experience for Vibes) discuss:

  • How the LEGO VIP rewards program has evolved from a spend-and-get program to a reward for completing engagement activities.
  • How the program is driving greater participation by offering an extensive catalog of rewards, including access to program-exclusive LEGO sets.
  • How the program’s integration with Vibes has made it easier for members to be rewarded for in-store purchases

Tom Kirk — VIP Engagement Sr. Manager LEGO's Global VIP Program


Anna Schlegel — Director, Campaign Experience | Vibes

11+ years experience in mobile strategy, program ideation, execution, and maintenance, cross department collaboration, team management, and client relationship building.


David Rosen — Director of Solutions Architecture | CrowdTwist

David has a passion for both technology and digital media, specifically how companies can leverage new technologies to better improve their business.