How LEGO is Redefining Customer Loyalty and Engagement

September 13, 2019

Watch this webinar, as Tom Kirk (Senior Global Loyalty Manager for LEGO’s Global VIP Program), David Rosen (Director of Solutions Architecture for CrowdTwist) and Anna Schlegel (Director, Campaign Experience for Vibes) discuss:

How the LEGO VIP rewards program has evolved from a spend-and-get program to a reward for completing engagement activities.
How the program is driving greater participation by offering an extensive catalog of rewards, including access to program-exclusive LEGO sets.
How the program’s integration with Vibes has made it easier for members to be rewarded for in-store purchases

Tom Kirk — VIP Engagement Sr. Manager LEGO's Global VIP Program

LinkedIn

Anna Schlegel — Director, Campaign Experience | Vibes

11+ years experience in mobile strategy, program ideation, execution, and maintenance, cross department collaboration, team management, and client relationship building.
LinkedIn

David Rosen — Director of Solutions Architecture | CrowdTwist

David has a passion for both technology and digital media, specifically how companies can leverage new technologies to better improve their business.
LinkedIn

Previous Video

Optimove and Vibes - Enhance Customer Relationships with Data-Fueled Mobile Communications

Next Video

Hibbett Sports: Leading the Way with Mobile Engagement in a Competitive Landscape

Return to Home

How LEGO is Redefining Customer Loyalty and Engagement

Tom Kirk — VIP Engagement Sr. Manager LEGO's Global VIP Program

Anna Schlegel — Director, Campaign Experience | Vibes

David Rosen — Director of Solutions Architecture | CrowdTwist

Previous Video

Next Video

Other content in this Stream

Join Vibes CIO and co-founder, Alex Campbell and Mobile Wallet-as-a-Channel Product Marketing Manager, Sarah Noble for an in-depth breakdown of how brands can deepen consumer connections.

Join Vibes’ Co-Founder and CIO Alex Campbell and CTO Brian Garofalo, along with VP of Revenue Marketing Liam Moroney, to explore Apple's WWDC and implications on mobile marketing

How can you re-engage customers and accelerate sales in this challenging time? And do so immediately? Join us to hear findings from Quikly’s consumer research on B2C marketing during COVID-19 and kn

With a higher focus on contactless everything due to the COVID-19 pandemic, brands need now more than ever to make it easy for customers to be mobile-first when things get back to normal. Which techno

A lot has changed with the COVID-19 pandemic. With a 99% open rate, SMS provides the opportunity for brands to keep their customers and employees up-to-date, instantly.

Commerce is everywhere; in-store, online, on mobile apps and much more. But get this: 65% of shoppers research products online before purchase. The takeaway? E-commerce has substantially shifted from

Contrary to marketing belief, brands offering loyalty programs that promise give-and-get rewards do not drive purchase behavior, but rather emotions do. But how exactly can marketers appeal to their p

In this webinar, we'll break down how Chipotle used the Vibes Mobile Engagement Platform to turn digital engagement into in-store traffic and help launch their new delivery program.

Why consumers prefer to engage with brands through mobile wallet, chatbots and personalized messaging.

Mobile marketers spend hours, if not days per week, analyzing different elements of their marketing programs to improve results, while wasting precious hours in the process without the desired insight