Watch this webinar, as Tom Kirk (Senior Global Loyalty Manager for LEGO’s Global VIP Program), David Rosen (Director of Solutions Architecture for CrowdTwist) and Anna Schlegel (Director, Campaign Experience for Vibes) discuss:
- How the LEGO VIP rewards program has evolved from a spend-and-get program to a reward for completing engagement activities.
- How the program is driving greater participation by offering an extensive catalog of rewards, including access to program-exclusive LEGO sets.
- How the program’s integration with Vibes has made it easier for members to be rewarded for in-store purchases
Tom Kirk — VIP Engagement Sr. Manager LEGO's Global VIP Program
Anna Schlegel — Director, Campaign Experience | VibesLinkedIn
David Rosen — Director of Solutions Architecture | CrowdTwistLinkedIn