Loyalty programs have always appealed to retailers, giving customers that extra nudge to spend more while increasing the potential for long-term brand loyalty. As the evolution of mobile progresses, however, consumers have found more and more ways to create always-on relationships with their favorite brands.
From digital wallets to email offers, marketers have to decide which digital tools will create a seamless customer shopping experience that increases sales.
In this webinar, Dave Baldwin, Apple Pay Specialist and Dave Panek, VP Product Marketing of Vibes explore the following topics:
- How Apple Pay is revolutionizing how brands interact with consumers
- How to identify loyal customers across different channels in the digital landscape
- How marketers can increase loyalty through automatic loyalty enrollment
