Optimove and Vibes - Enhance Customer Relationships with Data-Fueled Mobile Communications

With so many channels available to communicate with consumers—it remains a challenge to send the right message, on the right channel, at the right time. Leveraging customer data and analytics is key to orchestrating, prioritizing, and excluding marketing communication to avoid overlaps across channels.

Watch this webinar, by Optimove and Vibes, to learn how you can decipher your CRM data to send personalized and segmented mobile messages that truly engage and, most importantly, convert.

Other topics they’ll cover during the discussion:

• Why today’s brands are failing with their mobile personalization strategies.
• The types of messages that better engage and convert your best customers.
• How to identify crucial opportunities in your data for more relevant messaging.
• How to effectively measure your marketing efforts and optimize future campaigns

Agathe Westad — Director of New Business | Optimove

Agathe Westad heads New Business for Optimove’s North American partners. She has played a central role in establishing Optimove’s US operations and in growing the company’s brand recognition and strategic partnerships. Agathe specializes in helping retail and e-commerce brands build emotionally intelligent and scalable relationship marketing strategies, by leveraging each brand’s core identity.

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Danny Alverez — Associate Director, Customer Analytics | Vibes

In his role, he combines customer data and advanced analytics to drive mobile marketing strategies for Vibes customers. Prior to Vibes, Danny worked in corporate retail for 8 years specializing in advanced analytics helping companies develop data-driven strategies.

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Brianna Beckman — Marketing Programs Specialist | Vibes

Brianna Beckman is a Marketing Programs Specialist at Vibes, located in San Francisco. With a background in Cognitive Science, she's interested in the interaction between humans and technology and how technology can impact the world for the better. Today's advancements in mobile technology play a huge role in humans day-to-day behavior.

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