Stop Buying Loyalty and Start Earning it

Contrary to marketing belief, brands offering loyalty programs that promise give-and-get rewards do not drive purchase behavior, but rather emotions do. But how exactly can marketers appeal to their people’s emotions while building long-term customer loyalty?

In our latest webinar, our guest speaker, Principal Analyst, Emily Collins, and Vibes CTO, Brian Garofola, sit down for a thought-provoking discussion about the benefits of incorporating mobile strategies into your loyalty program. With the right marketing tools and proper loyalty insights, designing a unique loyalty experience that demonstrates the best of your brand is more feasible than you think.

During this webinar we’ll cover:

• The 3 guiding principles to follow to successfully foster meaningful relationships
• Why SMS and Mobile Wallet deliver the digital experiences that consumers crave  
• The state of loyalty programs today and what they're missing  
• Using collected information to influence how you win, serve, and retain all customers

Emily Collins — Guest Speaker, Principal Analyst | Forrester

Emily is a senior analyst focused on customer loyalty, with an emphasis on trends, technologies, services, and analytics. Her research examines consumer attitudes and the tools, skills, and processes required for B2C Marketing Professionals to successfully foster meaningful relationships with their best customers.

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Brian Garofola — CTO | Vibes

Brian has more than 15 years of experience leading software engineering teams. He previously served as the VP of platform engineering at CDK Global, a global provider of information technology and digital marketing solutions to the automotive retail industry. He arrived at CDK through the acquisition of Promollis by ADP Dealer Services (now CDK) in 2007 where he was Co-Founder and Chief Architect.

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