It’s All About Customer Engagement
It’s no secret that consumers rely heavily on messaging for timely access to information and use it more than any other communication channel. Apps and websites are overkill for most mobile moments, whereas messaging optimizes customer engagement through a mix of notifications and conversations in the form of texts, images, links, forms and more. What are the digital experiences that truly matter to customers? How do marketers best implement mobile messaging in their marketing strategy? The Rise of Mobile Messaging: Digital Experiences That Truly Engage Customers will help answer these questions.
This panel discussion between Vibes’ VP of Technology Ken Kunz, Julie Ask, Vice President, Principal Analyst at Forrester and Jason Richards, Vibes’ Director of Customer Analytics will give you insight into:
- How mobile has shifted consumers’ expectations, and why mobile messaging has emerged as the preferred interface for brands to deliver the right message at the right time and place
- The different ways digital marketers can address their customers’ micro moments by personalizing today’s digital experiences into granular aspects
Best practices on implementing a mobile messaging strategy that can be applied today and last many years to com