What the Vacatur of FCC TCPA Rules Means For Mobile Marketers

April 24, 2018 Maria Gianotti

In 2015, the FCC released an omnibus order that attempted to clarify some rules of the Telephone Consumer 

Protection Act (TCPA). In practice, the clarifications created more confusion, and over-reached in areas that significantly impacted mobile marketing. The FCC order exposed mobile-first brands to huge penalties, even when making opt-in marketing or business calls and texts that consumers valued and requested.

Just recently, a decision was reached whereby the D.C. Circuit Court of Appeals overturned key elements of the 2015 ruling. Vibes, as a petitioner on the appeal, worked with our attorneys and fellow petitioners, to represent the unique challenges of the 2015 order to the mobile marketing space. We’re excited to share what this winning outcome ultimately means for mobile marketers.

Join us for a webinar at 1pm CDT on April 26, where Vibes’ compliance team and our expert TCPA counsel, Jennifer P. Bagg, of Harris, Wiltshire & Grannis, LLP, will be available to answer questions and discuss the details about this ruling and its impact on the mobile marketing industry.

About the Author

Maria Gianotti

Maria Gianotti is the Director of Demand Generation at Vibes. She's passionate about growth marketing and educating other marketers on the tremendous potential of mobile. Currently, Maria serves on the Board of Directors of the American Marketing Association's San Francisco Chapter as 2019 President-Elect.

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