Why E-Commerce Plays a Crucial Role in Developing Positive Brand Equity

December 13, 2019

Commerce is everywhere; in-store, online, on mobile apps and much more. But get this: 65% of shoppers research products online before purchase. The takeaway? E-commerce has substantially shifted from a convenient shopping platform to a data-driven platform, making it crucial to have a strong digital presence.

The scary part: Most ecommerce companies are not prepared for consumers measuring their brands at every interaction. How prepared are you?  

In our latest webinar,  a panel featuring guest speakers, Shelagh Stoneham, CCO at SportFitz, Gail Applin, Manager of Website Experience at La-Z-Boy, and Vibes', Mara Miller, Director of Customer Success, as they discuss how a data-driven e-commerce strategy attributes to revenue and enhances the customer experience. By utilizing a solution that connects with your customers where they are, creating valuable 1:1 connections will serve as your unique differentiator.

 

Shelagh Stoneham — Chief Commercial Officer | The PowerSuit™

Shelagh Stoneham is a marketing and branding expert. She is an international keynote speaker and retail strategic growth advisor. Shelagh’s senior executive experience spans a broad range of sectors including telecommunications, packaged goods, retail, fashion, high tech, airlines and pharmaceuticals. She has served as the Chief Marketing Officer for several Fortune 500 companies in North America. Shelagh serves as a Board Director of the Global Retail Marketing Association (GRMA).

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Gail Applin — Website Experience Manager | La-Z-Boy

Gail Applin isthe Senior Manager of Website Experience at La-Z-Boy Incorporated. She is responsible for the strategy and execution of La-Z-Boy.com. Her responsibilities include delivering an engaging end-to-end website experience, developing and implementing La-Z-Boy’s e-commerce marketing strategy, and capitalizing on new growth opportunities.

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Mara Miller — Director of Customer Success | Vibes

Mara is a force to be reckoned with as a Director on the Vibes’ Customer Success team. For the past 10 years Mara has been laser focused on leading brands like Ford Motor Company, The Home Depot, Polo Ralph Lauren, and Ulta Beauty to new levels of success by delivering ideas and solutions that accelerate growth and drive profit. Before joining Vibes, Mara was part of a stellar team at Omnicom’s Energy BBDO where she helped drive the success of a global CPG brand.

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